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War and Peace in the Global Village, by Marshall McLuhan, Quentin Fiore
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"Highlights causes and processes rather than viewpoints"
- Sales Rank: #1449142 in Books
- Published on: 1968
- Number of items: 1
- Binding: Mass Market Paperback
- 190 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
DEEP SEA VERBOSITY
By Worldreels
This classic, WAR & PEACE, attempts to awaken the reader to the realities of media that lie hidden in his own mind. These realities are composed of the everything in the current "electric world," of signs, of real words and nonsense sounds, of pictures, of stuff, of technologies, of clothes, of weapons, of food, and of chemicals, all of which McLuhan calls media and the extensions of man. Can the reader who knows nothing of the pre-electric world be awakened to perceive it? A difficult question since there are all kinds of readers from the primitive to the scientist to the computer programmer.
Indeed, McLuhan and Fiore take the reader on a impossible journey into the guts and gear works of the human brain. Did the Authors bridge any gaps or just create new, unknown ones? Everything about this book is difficult. This includes the often obscure passages on every other page from Joyce's FINNEGANS WAKE.
The Authors advance the notion that all behavior, war and violence, stems from man's search for his identity. "So that today war, as it were, has become the little Red Schoolhouse of the global village."(P. 125) War has become the educator and education becomes war. "No one has studied what degree of innovation is required to shatter the self image of a man or a society." And how can man understand himself when he is always engaged in "rearview mirrorism?" Man looks backward because he can't see forward.
In addition, all the media surrounding man is merely raw material for man's info processor, his brain. Thus man is hooked on his current media like a drug addict is hooked on that which alters his sensual input. Man, himself, is but a collection of information. Immersed in this sea of info, like a fish in water, how can man sort out those bits that beg for priority? By understanding the info that composes himself, can man escape his own senses, those that compose and shape his every move? One doubts it!
0 of 0 people found the following review helpful.
Not possible to read
By Jackal
This is the book that first used the term "global village". The book is written in another language. I have tried hard to understand it, but it just dows not work. The author must have been high when he wrote it. Remember it was written in 1968. I do not deny that there are some phrases that seems prescient, but as a book i is just not readable.
4 of 6 people found the following review helpful.
Is Your Brain OK or KO?
By rareoopdvds
Media theorist Marshall McLuhan does a double take on the Massage by doubling his informative view of the media world splicing effect after effect after effect. Beginning locally in the village of small tribal cultures of oratory dominance demonstrating the break of the sensorium which created a tactile society. Moving through history as if fragmented in its own way recapitulating the effects of media which broke up the senses and amputated the limbs of our physical and psychical systems. Although written in 1968, McLuhan moves right into the present times understanding first, electricity as extension of the nervous system and lucidly stating that LSD, the psychedelics of the past are equal in effects to the modern day computer as a recomposure of our being. From our computer realities, one can easily define theirs as an integrated inter-net, linking one another through digital media that is light speed. McLuhan understood the implications of Einsteinian-ENIAC models of the world and distupted the passive television view with this commercial interuption to wake up the senses. Reccomended for McLuhan lovers and those who are still watching TV on a regular basis.
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