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Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.
- Sales Rank: #1845918 in Books
- Published on: 1996-01
- Original language: English
- Number of items: 1
- Dimensions: 11.25" h x 8.75" w x 1.50" l,
- Binding: Hardcover
- 467 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Books like this can be counted on one hand.
By Loren Woirhaye
While I don't recommend paying more than $40 or $50
for this book compiled by copywriting uber-mensch
Lewis, it's as good as the other 2 or 3 books in the
category.
Buy the ones you can get by Hatch and Hodgeson,
and pick this one up someday.
There's a book by Harlan Kilstein of his own internet
sales letters that is pretty good and another one
called "Hall of Fame" published by AWAI that can
be had for very little money. All mentioned books
are swipe-files for good sales letters.
4 of 4 people found the following review helpful.
Turn words into money...
By Lane Fox
Are looking for an excellent way to increase your income? If so, read this outstanding book on how to turn words into money.
Are you in the copywriting business? You should own this book.
Do you want to learn to write better sales pieces for your own personal use? Check out a copy at your local library.
The five pages listed in chapter two contain sales/writing wisdom that will save you decades of "grief" and massively increase your income. The 446 pages after that are a literal smorgasbord of writing ideas and techniques - a literal swipe file - that you can extract out, modify as appropriate and put to work for your own benefit.
It's as simple as this. I've spent thousands of dollars for the "big name" copywriters programs. This book will give you a better education and better examples than many of their programs will.
22 of 22 people found the following review helpful.
Direct Mail Sales Letter "Templates"
By Greg Gibson
As a direct mail copywriter, this book is one of my top resources. Here are 96 of the all-time best selling direct mail letters. (My only criticism is that I had to count the number of letters because it was not listed.) Before each letter, the editors explain the challenge, the solution, and their comments.
These letters contain ideas and patterns that can be "borrowed" as templates. How would you like your letter to be patterned after one that brought $1B in sales to American Express?
The chapters are conveniently divided by product or service category: Subscriptions, Collectibles, Products, Books, Financial Services and Investments, Memberships, B2B, Personal Services and Insurance, and Fund Raising. Do you need a letter to sell subscriptions? See how it was done by The Wall Street Journal, Worth Magazine, and others.
If you are involved in writing or publishing direct mail, this tool can only increase your R.O.I.
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