[A188.Ebook] Download PDF Applied Statistics for Engineers and Scientists (with CD-ROM), by Jay L. Devore, Nicholas R. Farnum

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Applied Statistics for Engineers and Scientists (with CD-ROM), by Jay L. Devore, Nicholas R. Farnum

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This concise book for engineering and sciences students emphasizes modern statistical methodology and data analysis. APPLIED STATISTICS FOR ENGINEERS AND SCIENTISTS is ideal for one-term courses that cover probability only to the extent that it is needed for inference. The authors emphasize application of methods to real problems, with real examples throughout. The text is designed to meet ABET standards and has been updated to reflect the most current methodology and practice.

• Sales Rank: #782631 in Books
• Brand: Cengage Learning
• Published on: 2004-02-20
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 1.10" h x 7.60" w x 9.32" l, 2.55 pounds
• Binding: Hardcover
• 624 pages

Features

• Example Bullet Point 1
• Example Bullet Point 2

Review
1. DATA AND DISTRIBUTIONS. Populations, Samples and Processes. Visual Displays for Univariate Data. Describing Distributions. The Normal Distribution. Other Continuous Distributions. Several Useful Discrete Distributions. Supplementary Exercises. Bibliography. 2. NUMERICAL SUMMARY MEASURES. Measures of Center. Measures of Variability. More Detailed Summary Quantities. Quantile Plots. Supplementary Exercises. Bibliography. 3. BIVARIATE AND MULTIVARIATE DATA AND DISTRIBUTIONS. Scatter Plots. Correlation. Fitting a Line to Bivariate Data. Nonlinear Relationships. Using More Than One Predictor. Joint Distributions. Supplementary Exercises. Bibliography. 4. OBTAINING DATA. Operational Definitions. Data from Sampling. Data from Experiments. Measurement Systems. Supplementary Exercises. Bibliography. 5. PROBABILITY AND SAMPLING DISTRIBUTIONS. Chance Experiments. Probability Concepts. Conditional Probability and Independence. Random Variables. Sampling Distributions. Describing Sampling Distributions. Supplementary Exercises. Bibliography. 6. QUALITY CONTROL. Terminology. How Control Charts Work. Control Charts for Mean and Variance. Process Capability Analysis. Control Charts for Attribute Data. Reliability. Supplementary Exercises. Bibliography. 7. ESTIMATION AND STATISTICAL INTERVALS. Point Estimation. Large-Sample Confidence Intervals for a Population Mean. More Large-Sample Confidence Intervals. Small-Sample Intervals Based on a Normal Population Distribution. Intervals for 1- 2 Based on a Normal Population Distributions. Other Topics in Estimation (Optional). Supplementary Exercises. Bibliography. 8. TESTING STATISTICAL HYPOTHESES. Hypotheses and Test Procedures. Tests Concerning Hypotheses About Means. Tests Concerning Hypotheses About a Categorical Population. Testing the Form of a Distribution. Further Aspects of Hypothesis Testing. Supplementary Exercises. Bibliography. 9. THE ANALYSIS OF VARIANCE. Terminology and Concepts. Single-Factor ANOVA. Interpreting ANOVA Results. Randomized Block Experiments. Supplementary Exercises. Bibliography. 10. EXPERIMENTAL DESIGN. Terminology and Concepts. Two-Factor Designs. Multifactor Designs. 2k Designs. Fractional Factorial Designs. Supplementary Exercises. Bibliography. 11. INFERENTIAL METHODS IN REGRESSION AND CORRELATION. Regression and Models Involving a Single Independent Variable. Inferences About the Slope Coefficient ss. Inferences Based on the Estimated Regression Line. Multiple Regression Models. Inferences in Multiple Regression. Further Aspects of Regression Analysis. Supplementary Exercises. Bibliography. APPENDIX TABLES. ANSWERS TO ODD-NUMBERED EXERCISES. INDEX.

About the Author
Jay Devore is Professor Emeritus of Statistics at California Polytechnic State University. He earned his undergraduate degree in Engineering Science from the University of California at Berkeley, spent a year at the University of Sheffield in England, and finished his Ph.D. in statistics at Stanford University. Jay previously taught at the University of Florida and at Oberlin College and has had visiting appointments at Stanford, Harvard, the University of Washington, New York University, and Columbia University. From 1998 to 2006, he served as Chair of the Statistics Department. In addition to this book, Jay has written several widely used engineering statistics texts and a book in applied mathematical statistics. He recently coauthored a text in probability and stochastic processes. He is the recipient of a distinguished teaching award from Cal Poly, is a Fellow of the American Statistical Association , and has served several terms as an Associate Editor of the "Journal of the American Statistical Association." In his spare time, he enjoys reading, cooking and eating good food, tennis, and travel to faraway places. He is especially proud of his wife, Carol, a retired elementary school teacher, his daughter Allison, who has held several high-level positions in nonprofit organizations in Boston and New York City, and his daughter Teresa, an ESL teacher in New York City.

Nicholas Farnum received his B.S. and Ph.D. in Mathematics from University of California at Irvine. He is currently a professor in the Information Systems and Decision Sciences Department at California State University, Fullerton. Professor Farnum has published several papers in applied and theoretical statistics and has also written texts in Quality Control and Forecasting. He is a member of the American Statistical Association and the Mathematical Association of America. In his spare time Professor Farnum enjoys cooking, playing music, and traveling.

Most helpful customer reviews

0 of 0 people found the following review helpful.
statistics for support rather than illumination
By Amazon Customer
This book did not explain the mathematical theory behind the calculation and use of the various statistical methods it presented. It merely showed how to obtain the desired results. Engineers and scientists of all people need to understand these things in order to avoid the misuse of statistical methods which is so prevalent.

How can outliers be reasonably identified? What does "degrees of freedom" really mean? Is a sample arbitrarily chosen from a group of random subsamples of a larger random sample still random? Sadly with this textbook students will learn to use statistics as a drunkard uses a lamppost: for support rather than illumination.

A second but less important omission: the homework questions make odd use of example data from real research papers. The data sets chosen are very small, even though all data sets are available for download in multiple file formats. Each question introduces a new study with a brief paragraph that somehow fails to reproducibly define the experiments actually performed. This makes for a lot of irrelevant reading and students quickly learn to skip this part of each question. Given that scientists and engineers will presumably be designing experiments, why not include some related details? Merely describing the data makes no logical contribution, except perhaps to suggest an "expected" outcome.

I have a degree in math and am seeking a degree in mechanical engineering.

0 of 0 people found the following review helpful.
Four Stars
By K. Baumann
had to order for class

0 of 0 people found the following review helpful.
Learned a lot from this book
By Michael Fiebig
I learned a lot from this book, but it could be written a little better. More examples can be given, and rather than assuming prior knowledge, it should re-explain the abbreviations they use and some of the more technical concepts, and show clearer step by step instructions.

See all 20 customer reviews...

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[B245.Ebook] Free Ebook HR Transformation: Building Human Resources From the Outside In, by Dave Ulrich, Justin Allen, Wayne Brockbank, Jon Younger, Mark Nyman

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Named as BusinessWeek's #1 Management Educator, expert Dave Ulrich and his team of authors bring human resources a whole new way of thinking and practicing―moving the focus from internal issues to actively helping to set business strategies. Businesses of the future need "all hands on deck" when implementing new ways to stimulate grown and cost efficiency, and this includes human resources.

In HR Transformation, the team presents a four-phase model of transformation that shows you step-by-step how to make meaningful progress in contributing to the performance of your company by redesigning HR to work as a strategic partnership.

From the “#1 Management Educator & Guru”-BusinessWeek

“The authors have presented us with an accessible, readable, and practical illustration of a clear path for successful strategy execution in a complex environment.”
-Majed Al Romaithi, Executive Director, Abu Dhabi Investment Authority

“HR can only transform organizations if it transforms HR. This book shows us how. HR Transformation would have been important in the past-it is critical now! We are entering a new world. HR Transformation can help our organizations thrive in the midst of uncertainty.”
-Marshall Goldsmith, author of the Wall Street Journal bestsellers What Got You Here Won't Get You There and Succession: Are You Ready?

“Ulrich and his colleagues talk tough and provide a detailed blueprint for how those of us in the field can use our own tools to do a “720-degree” evaluation of ourselves. We cannot contribute to the success of our organizations until we upgrade ourselves.”
-Linda A. Hill, Wallace Brett Donham Professor of Business Administration, Harvard Business School

“Based on groundbreaking research with hundreds of companies and thousands of executives, HR Transformation provides compelling theory and practical tools to create alignment between strategy, systems, and people. This important book should be read carefully by leadership teams everywhere.”
-Mark Huselid, Professor of HR Strategy, Rutgers University, Co-author of The HR Scorecard, The Workforce Scorecard, and The Differentiated Workforce

Turn to the front matter for more than thirty rousing endorsements of HR Transformation.

INCLUDES CASE STUDIES FROM Intel, Pfizer, Takeda, Flextronics

• Sales Rank: #273598 in Books
• Published on: 2009-07-13
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .89" w x 6.30" l,
• Binding: Hardcover
• 256 pages

About the Author
Dave Ulrich is an author, speaker, management coach, and consultant.
Wayne Brockbank is a Clinical Professor of Business of the Strategic Human Resource Planning Program at the University of Michigan's Ross School of Business.
Jon Younger career has been a mix of consulting, executive management and HR leadership.
Justin Allen is the Managing Director of The RBL Institute and a consultant with the firm.
Mark Nyman is a Principal with The RBL Group.

Most helpful customer reviews

22 of 22 people found the following review helpful.
Everything begins (and often ends) with HR
By Robert Morris
I have read and reviewed all of the other books that Dave Ulrich has authored or co-authored and consider this one to be his most informative and most valuable thus far. Written in collaboration with Justin Allen, Wayne Brockbank, Jon Younger, and Mark Nyman, Ulrich and his RBL associates offer what they characterize as "a handbook for HR transformation" in which they synthesize and summarize everything they have learned about it. Specifically, what a transformation is and what it requires; what it isn't; what works, what doesn't, and why; how to plan it; how to mobilize the resources needed (especially people); how to launch it; how to measure progress throughout the transformation initiatives; and how to apply the lessons learned to sustain a constant refinement of what HR is and does to increase its impact and value.

Here is a brief excerpt from the Introduction: "Simply stated, we propose that the biggest challenge for HR professionals today is to help their respective organizations succeed." Obviously, to accomplish this worthy objective, the authors correctly assert that there are certain factors that must be present. Here are three:

1. It is imperative that the HR professionals themselves recognize the authenticity of this challenge and not only accept but embrace it as a unique opportunity for their own development but also for what the transformation will enable their organization to accomplish.

2. It is even more important that senior managers recognize the need for the transformation and commit to its completion whatever resources that may require. They must also be patient. Change initiatives worthy of the name are messy, complicated, unpredictable, and sometimes stalled temporarily. The change agents need and deserve senior management's full support.

3. There must be a game plan for the transformation process and I think the one that the authors provide in this book is eminently worthy of careful consideration because it is cohesive, comprehensive, and cost-effective. What I like about it is that it combines some of the best features of Six Sigma and Lean methodologies without limiting the options of those who select it. In fact, the authors provide invaluable advice with regard to how to modify the four-phase model to ensure that it fully accommodates the needs, interest, and objectives of the given organization.

Readers will especially appreciate the authors' skillful use of various reader-friendly devices that include "Tools," "Tables," "Figures," and dozens of checklists that facilitate, indeed expedite frequent review of key points. In the Appendix (all by itself worth far more than the cost of the book), the authors provide (Pages 217-222) an inventory of all the tools that have been inserted throughout their narrative.

After they carefully identify all of the components of HR transformation, credit Ulrich and his collaborators with focusing almost entirely on how to complete one successful. They are clearly diehard, world-class pragmatists. For example, they explain

1. Why to initiate an HR transformation
2. What its probable outcomes will be if successfully completed
3. How to redesign the HR department
4. How to upgrade HR professionals
5. How to share accountability for the transformation
6. How to make it happen

In Part II, "Tales from the Trenches: Transformation Case Studies," they provide case study overviews of four companies (Flextronics, Pfizer, Intel, and Takeda) and suggest what lessons can be learned from each company's HR transformation initiatives. Presumably the authors agree with me that it would be a fool's errand to attempt to adopt all of the material in their book. It remains for each reader to determine (preferably in consultation with associates) which strategies and tactics as well as which people, timetable, and metrics would be most appropriate to their organization's needs, interests, objectives and resources.

In an uncommonly informative Introduction, the authors assert, "Our point is that HR professionals often focus entirely in the function of HR rather than externally on what customers and investors need HR to deliver. If HR professionals are to truly serve as business partners, then their goals must be the goals of the business. Transforming HR professionals into business partners isn't an end in and of itself; it's the means to a strategic, business-oriented end." Those decision-makers who have that specific objective would be well-advised to absorb and digest the material in this book. I commend Dave Ulrich, Justin Allen, Wayne Brockbank, Jon Younger, and Mark Nyman on a brilliant achievement. Bravo!

0 of 0 people found the following review helpful.
Five Stars
By Executive Business program student
Awesome book for the HR futurist!

8 of 8 people found the following review helpful.
HR Transformation - New Thinking in HR
By Rajendra Ambekar
Time and again, we have the world of HR being revisited - in the hope that we discover something new. That the effectiveness of HR is not going to be co-related to the HR Leader in that organization or that transactional focus is IT! Jokes apart, this book does raise the bar and the level of insight it provides to us.

It is very specific, and helpful in terms of ensuring that HR is linked, derived from and responsive to the business it serves. One has to be a careful reader, as one could miss a gem like' Simply stated, we propose that the biggest challenge for HR professionals today is to help their respective organizations succeed' Or the fact that a HR function needs to be able to answer the following questions "Who are we? What do we deliver? And, why do we do it?" - for it to have any hopes of survival or earn the basic modicum of credibility in today's business context.

I'm particularly thrilled that the authors dedicate a little bit to what they call - "Contribution" - as a part of what drives the understanding of talent (Talent = Competence x commitment x Contribution). It's about helping employees find meaning in the organization where they spend most of their waking time - in the context that the same meaning used to be provided by family, neighbourhoods, hobby groups and religious affiliations.

As a practicising HR Professional, I get some inspiration as to what a really comprehensive HR function would look like. As well as the extremely useful multi-media tools provided.

What leaves me a little cold, is I wonder if the context is truly global. Whether the recommendations and approach will work in a world where the dominance of historical markets is starting to shift. Where we sit today, is on the cusp - where perhaps the meaning of an organization will change - especially to employees (both volume/value wise) who will become the key users of what's dished out by management/hr.

Or to be a skeptic - how much of the new HR proposed is really a bit of smart wordplay - required to be contemporary and earn/maintain credibility with the smartest business leaders?

Even with that sense of slight disappointment, it's worth a read, especially for the chapters upfront, where the authors have some powerful ideas, communicated very well. If one reads those and asks oneself - what am I doing to get this done in my role - is enough value to justify a read. And, as the authors themselves, say - take this as a recipe - but make the dish your own.

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The global carbon markets are growing at a staggering rate. The growth prospects for business are enormous and the potential positive impacts for greenhouse gas emission reductions, climate policy options, renewable energy investment, development projects and efficiency gains are increasingly apparent. A unique part of the market in greenhouse gas emissions is the rapidly growing voluntary carbon market driven by companies, organizations and individuals committed to efficiency, profitability and rapid action on climate change. The second edition of this groundbreaking book draws together all the key information on international voluntary carbon markets with commentary from leading practitioners and business people. It covers all aspects of voluntary carbon markets around the world: what they are, how they work and, most critically, their business potential to help slow climate change. This new, fully revised second edition provides key updates on relevant trends, standards, suppliers, and growth in the marketplace, and is the indispensable guide for anyone seeking to understand voluntary carbon markets and capitalize on the opportunities they present for economic and environmental benefit. Second edition updates: * Contains updated data on credit prices, transaction volumes, major industry players, and other quantitative data through 2008, as well as revised analysis reflecting these shifts * Includes explanations of additional offset project type categories, providing prospective buyers and project developers with a more detailed understanding of the suite of offset projects available * Contains revised explanations and analyses by market experts of the key issues affecting the voluntary markets * Provides an updated 'glance into the future' of the voluntary carbon markets, reflecting market and policy trends that emerged through early 2008.

• Sales Rank: #3989529 in Books
• Published on: 2013-06-02
• Released on: 2013-05-31
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .42" w x 6.14" l, .0 pounds
• Binding: Paperback
• 184 pages

Review
'This handbook is a useful and practical contribution to helping address the shortcomings of the voluntary markets.' Nature Reports Climate Change 'This book is a brief roller-coaster ride through the system...Overall, a very good introduction to what promises to be a growth area.' Ecological and Environmental Education '[O]ffers a comprehensive introduction to this fast-growing sector, explaining the principles behind the mechanism and the opportunities it presents...Can voluntary carbon trading really reduce greenhouse gas emissions, or is it just a salve for corporate consciences and an elaborate public relations exercise? The book does not offer a single answer, but puts forward an array of opinions from leading environmental and business experts.' Spore 'An essential guide for anyone hoping to learn more about voluntary carbon markets and how they can be of benefit both to our planet and to their organisation.' The Environmentalist 'A realistic snapshot of the divergent views of a wide variety of stakeholders involved in the exploding and controversial carbon offset market.' Organization and Environment 'Gives the first comprehensive overview of the market, outlining and explaining its key ideas and mechanisms...A succinct style, good structure and a wealth of up-to-date information make it an invaluable resource for project developers and investors in Africa and beyond.' Patrick Whyte, Africa Investor '[T]he most significant contributions of the book are the comments about voluntary carbon market made by different professionals, including economists, conservationists, project developers, policy makers, retailers, consultants, investors and banks...Readers interested in carbon markets operations will certainly enjoy the book and libraries will find this book a useful addition.' Social and Environmental Accounting Journal 'This book is an essential source of knowledge, information and ideas. Not only is it comprehensive, covering - for the first time anywhere - everything from renewable energy to the relationship between the voluntary carbon markets and the regulated carbon markets, but it is also thought provoking and visionary: taking a cold hard look at where the industry is likely to go.' Mark Kenber, Policy Director at The Climate Group. 'Politicians should have a copy close by' Crosslands Bulletin 'There is serious concern expressed by many about the whole idea of 'carbon offset'. For anyone considering buying some, either individually or as a company, this book can offer a great deal of food for thought. it is a subject which deserves serious exploration, and this sis given by the book.' Brian Leslie, Sustainable Economics Magazine 'For anyone condiering buying [carbon offsets], either individually or as a company, this book can offer a great deal of food for thought. It is a subject which deserves serious exploration, which is given by this book' Sustainable Economics 'This tightly written little book seeks to explain, in relatively simple terms, what carbon markets are and how they function... [it] tackles key issues and explanations in bite-size chunks which help with digestion and comprehension.' Eagle Bulletin 'A must-read guide... well worth the investment' Journal of Industrial Ecology 'Readers interested in carbon markets operations will certainly enjoy the book and libraries will find this book a useful addition.' TdeA, Social and Environmental Accounting Journal, April 2007. 'The content would benefit any business economist who has not yet begun to think seriously about how his or her business will fare in a carbon-constrained world.' David Grover, The Business Economist Vol.40 'A very useful book for postgraduate students...and an interesting book for business students'. Hing Kai Chan, International Journal of Sustainable Engineering, March 2010 'Overall, Bayon et al. provide a very valuable contribution which is a 'must read' for anyone considering getting involved in voluntary carbon offset transactions or in analysing carbon markets'. Axel Michaelowa, Climate Policy

About the Author
Ricardo Bayon is co-founder of EKO Asset Management Partners. Amanda Hawn is Manager of Advisory services at New Forests. Katherine Hamilton is the Managing Director of Ecosystem Marketplace. This book is a project of Ecosystem Marketplace, which is a project of the non-profit Forest Trends, and the leading source of information on environmental markets and payment schemes for ecosystem services. In particular, we are interested in market-based approaches to the conservation of water-related ecosystem services, carbon sequestration, and the myriad benefits of biodiversity. We believe that by providing solid and trustworthy information on prices, regulation, science, and other market- relevant issues, we can help markets for ecosystem services become a fundamental part of our economic and environmental systems, helping give value to environmental services that have, for too long, been taken for granted.

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[X282.Ebook] PDF Ebook Sins of the Tongue: The Backbiting Tongue, by Father Belet

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• Sales Rank: #376936 in Books
• Published on: 2015-11-22
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .8" w x 6.00" l, .13 pounds
• Binding: Paperback
• 32 pages

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13 of 13 people found the following review helpful.
The evil tongue of fire
By Juan A. Sanchez
Wow, everyone out there- read this book; it will help uncover the ignorance and self-deception that so many fail to see deep from within. If we can admit we are all sinners, then we can admit that much of the sins we commit comes from a tongue lacking in prudence and fortitude.

11 of 11 people found the following review helpful.
love one another as you love yourself
By B. Dale
This is a wonderful insight into one's self which we rarely enter. Who knew how seriously sinful our tongue can be.

8 of 8 people found the following review helpful.
Sins of the Tongue:: The Backbiting Tongue ...
By Anna
I didn't even know I was doing these things that are sinful.. Better read this and become knowledgeable in what you have been doing.. We all know that sin is displeasing to God.

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Whether you own or operate a health club, fitness center, personal training studio or wellness facility, YOU NEED CUSTOMERS & MEMBERS!
In today’s competitive market place, owners and operators say their #1 challenge is getting more prospects through the doors. Unfortunately, traditional marketing is not making the phone ring or the door swing like it once did. But sales is a numbers game and more prospects results in more customers.
The internet gives your business the ability to find lots more prospects at a much lower cost than traditional marketing. Operators who don’t know how to use the internet correctly end up with pretty Facebook pages but no additional sales!
In order to leverage the power of the internet you must use a specific strategy that turns viewers  clicks  opt-ins  tours  members. Those that don’t follow the right strategy get frustrated with poor results.
Casey Conrad, long time industry sales & marketing consultant has teamed up with internet marketing guru Linda Allen. Since joining forces they have been teaching professionals the key strategies of internet marketing specifically for the health and fitness industry.

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• Sales Rank: #1815579 in eBooks
• Published on: 2013-12-01
• Released on: 2013-12-01
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
Now the hard work begins
By Phil Scanlan
Great book. It put together many things I had thought about doing into a strategy that joined up the dots. I really liked the tools recommended to make the job easier.

I was surprised the auto responder system recommended did not seem to have a Facebook app to capture names and email addresses from our Facebook marketing efforts.

Now comes the effort to turn the strategy into reality for our club.

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• Original language: French
• Dimensions: 9.65" h x .79" w x 12.99" l,
• Binding: Album

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• Sales Rank: #8900178 in Books
• Published on: 1600
• Binding: Paperback

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[Read by George Newbern]

Influence, the classic book on persuasion, explains the psychology of why people say ''yes'' -- and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them. Perfect for people in all walks of life, the principles of�Influence�will move you toward profound personal change and act as a driving force for your success.

• Sales Rank: #137723 in Books
• Published on: 2016-10-11
• Formats: Audiobook, CD
• Original language: English
• Number of items: 8
• Dimensions: 5.60" h x .90" w x 5.40" l,
• Running time: 36420 seconds
• Binding: Audio CD
• 1 pages

Amazon.com Review
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Review
Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold. -- Contemporary Psychology

The materials in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

About the Author
Robert Cialdini is a leading pioneer in the field of social influence. He is Regent's Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to incorporate the lessons of his research into their work. He gives approximately sixty lectures a year to premier business associations and leading corporations.

Most helpful customer reviews

72 of 73 people found the following review helpful.
To Anyone Reading One Of The One Star Reviews. This Book Is A New Classic.
By Claude Whitacre
As an author of books on selling, I keep an eye out for the best books on sales and sales psychology. This book is a game changer.

In reply to the few one star reviews...It has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. I agree, at first look, this would seem true. The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time.

But sales ideas have to not just be listed....not just explained...they have to be sold. Examples have to be given, Principles have to be
explained...we need proof. And you need the entire book to do that. The people who read a short article by the author, maybe read the
ideas...but nothing else happens. Salespeople are changed by the content of this book, like with all great sales books. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real. This book does that.
I own perhaps 2,000 books on the subject of selling. This is certainly in the top 5.

15 of 15 people found the following review helpful.
It’s packed with fascinating research and stories.
By Brian Johnson
[[VIDEOID:df86534f0962fff0eeb7e958e0cbf09b]] “One aspect of what I learned in this three-year period of participant observation was most instructive. Although there are thousands of different tactics that compliance practitioners employ to produce yes, the majority fall within six basic categories. Each of these categories is governed by a fundamental psychological principle that directs human behavior and, in so doing, gives the tactics their power. The book is organized around these six principles, one to a chapter. The principles—consistency, reciprocation, social proof, authority, liking, and scarcity—are each discussed in terms of their function in the society and in terms of how their enormous force can be commissioned by a compliance professional who deftly incorporates them into requests for purchases, donations, concessions, votes, assent, etc. ...

Each principle is examined as to its ability to produce a distinct kind of automatic, mindless compliance from people, that is, a willingness to say yes without thinking first. The evidence suggests that the ever-accelerating pace and informational crush of modern life will make this particular form of unthinking compliance more and more prevalent in the future. It will be increasingly important for the society, therefore, to understand the how and why of automatic influence.”

~ Robert B. Cialdini from Influence

This is the classic text on the psychology of persuasion.

Robert Cialdini is a professor of both psychology and marketing at Arizona State University.

In addition to decades of lab experiments, Robert also spent three years in “participant observation”—aka embedding himself as a sort of spy in various organizations to learn the tricks of their trade. He tried everything from selling cars and vacuums to becoming a bus boy at a restaurant so he could learn how waiters do their thing.

The book is simultaneously kind of a consumer protection guide (how not to be duped) AND a manual for marketers (how to sell your stuff!).

Let's jump straight into some the Big Ideas:

1. Know Thy Triggers - One thru six.
2. Influence Yourself - Get your foot in the door.
3. Commitment - Write it. Share it. (WOOP it!)
4. Shocking Truth - Meet Professor Milgram.
5. Stand up - And push back. Exert your influence.

Let’s choose to influence ourselves and others wisely!

More goodness— including PhilosophersNotes on 300+ books in our ​*OPTIMIZE*​ membership program. Find out more at brianjohnson . me.

10 of 10 people found the following review helpful.
Wordy, but good for those who are just starting
By Arthur Zetes
TL;DR:

Good:
-clear, detailed explanations of the what, how and why of CRITICAL aspects of human psychology you can use for influence.
- clearly backed-up points with many anecdotal and scientific examples

Bad:
-wordy. Book could have been 1/3 the size without losing the main content

Recommended Audience:
-Those who are just beginning in learning about psychology for business.
-Those who want to delve deep into the "why" and "how" of influence.

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My Review

This is a great start for anyone who wants to learn the basics of influence, without getting all the scammy tactics that direct/online marketers would peddle in their own books.

They author clearly breaks down each of the main areas of influence and uses plenty of anecdotal and scientific research to back up his claims, so you know they can be trusted.

For anyone who is more versed in this stuff, reading can be a drag. BECAUSE the author has so many stories in it, this book feels bloated with excessive explanation and can drag on at times. At many points in this book I found myself skipping whole paragraphs just to get to the next point.

On the other hand, because I was reading through so much I was forced to think about this topic more deeply and come up with some good ideas.

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